The dream of ΗERSE is to make visual art a part of everyday life of as many people around the globe.

To realize this original idea HERSE refers to the use of established artworks from different periods and cultures, in an innovative way that combines three unique elements:

• the recycling through optical transfer of old classic manieres of art in meta-modern contemporary mode

• the building of a bridge between art and fashion, aiming to enrich the high aesthetic of the latter with artistic content and value

• the design of distinguished, elegant everyday items and their commercialization in limited editions, attributing to them the character of collectibles, which, apart from enhancing owner’s pride, retain their value over time